This week, a question came in to our 5 STAR Support Team: "How do I generate more leads for my business?"
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5 STAR Support Team Member Michael Shea of Advi Coach replies:
This is the question I get most often these days. Without knowing the specific business situation I’ll answer it generically. Essentially this is a marketing question. Marketing boils down to knowing what to say and knowing who to say it to.
- Your USP. The first task is to develop your unique selling proposition and guarantee. This is what I like to call the “why you” strategy. It shouldn’t be merely a list of features and benefits but a compelling proposition that evokes emotion. All of us like to believe that we make our decisions rationally but most of us make decisions, especially purchasing decisions, emotionally. Now you’ve determined what you want to say.
Ok but who do we say it to? Who is your ideal customer? What do they like to do? Where do they like to go? What do they do in their spare time? Where do they get their news and information?
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Hey Everyone!
I ran the "5k Turkey Trot" and I represented Team 5 Star Community well. Okay, honestly...I walked half of it but clocked in at 51.16. My goal in March is to beat that time and be about 20lbs lighter.
Bring on the next 5k!!
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Okay, I know the title of this blog raises the eyebrow but this has been a commonly asked question: What is the difference between Newsletters and Email Campaigns? Let's get to the point (because life is too short to be subtle).
Newsletters: Let's just call "Newsletters" old fashion and outdated. Newsletters, whether in email or direct mail, entails an extended message about what's new in the company or something exciting happening within the company (News) and newsletters seem to be missing the most important thing behind it: A Real Person.
Email Campaigns: This is known as true Email Marketing. Email Campaigns comes from a real person allowing the reader to have interaction with the sender. Email campaigns also position the sender as an "Expert" in what they are sharing while it allows the readers to be intrigued to direct calls of action.
Email marketing is about giving readers:
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